Social Media Design
Social Media Design
Lotto 6/49
Lotto 6/49 is a popular lottery game in Canada, played nationwide, including the province of British Columbia.
Lotto 6/49 is a popular lottery game in Canada, played nationwide, including the province of British Columbia.
Overview
Overview
In this project, we strategically reflected Lotto 6/49's dynamic and weekly changing numbers in our content updates. My experienced design partner, Oleg, and I enriched our social media content by carefully selecting impactful visuals and incorporating striking visual elements from Lotto 6/49's latest video shoots. This approach significantly strengthened BCLC's social media presence, increased brand awareness, and maximized engagement with our target audience.
In this project, we strategically reflected Lotto 6/49's dynamic and weekly changing numbers in our content updates. My experienced design partner, Oleg, and I enriched our social media content by carefully selecting impactful visuals and incorporating striking visual elements from Lotto 6/49's latest video shoots. This approach significantly strengthened BCLC's social media presence, increased brand awareness, and maximized engagement with our target audience.
Challenge
Challenge
The biggest challenge in the project was creating original and interaction-focused designs to effectively convey new prize numbers to users. We focused on the proper placement of visuals and design integrity across Facebook, Instagram stories, posts, and static social media posts.
The biggest challenge in the project was creating original and interaction-focused designs to effectively convey new prize numbers to users. We focused on the proper placement of visuals and design integrity across Facebook, Instagram stories, posts, and static social media posts.
Info
Info
Agency
Pound & Grain
Year
2023
Tools
Figma
My Role
Social Media, Visual Design
Team
Oleg Portnoy - Creative Director
Teni Melkonyan - Designer
Strategy
Strategy
Collaboration
Following the meetings with the PM and Account Manager, I organized a meeting with senior designer Oleg and the copywriters. In this meeting, we discussed our strategy on how to place the new numbers and copy while maintaining brand integrity.
Following the meetings with the PM and Account Manager, I organized a meeting with senior designer Oleg and the copywriters. In this meeting, we discussed our strategy on how to place the new numbers and copy while maintaining brand integrity.
Preparation
Preparation
Insight
Insight
I reviewed the new visuals and videos sent by Lotto 6/49. Additionally, I examined the social media content previously created for Lotto 6/49 by another designer. This preliminary research equipped me with the necessary background knowledge before starting the design process.
I reviewed the new visuals and videos sent by Lotto 6/49. Additionally, I examined the social media content previously created for Lotto 6/49 by another designer. This preliminary research equipped me with the necessary background knowledge before starting the design process.
Visuals
Visuals
Design Process
Design Process
I prepared frames in Figma according to the official recommendations for Instagram and Facebook. For Instagram, I used the dimensions 1080x1920px and 1080x1080px; for Facebook, 1080x1920px and 1200x630px. This strategy allowed for the easy application of platform-specific content and effective message delivery.
I prepared frames in Figma according to the official recommendations for Instagram and Facebook. For Instagram, I used the dimensions 1080x1920px and 1080x1080px; for Facebook, 1080x1920px and 1200x630px. This strategy allowed for the easy application of platform-specific content and effective message delivery.
Dynamic Posts
Dynamic Posts
Static Social
Static Social
Additionally, during the R2 meeting, I indicated the need for changes in static social content for Lotto 6/49. At this stage, I renewed the numbers of the confetti that ensured brand integrity and the Gold Ball-themed Facebook content, and created visual assets.
Additionally, during the R2 meeting, I indicated the need for changes in static social content for Lotto 6/49. At this stage, I renewed the numbers of the confetti that ensured brand integrity and the Gold Ball-themed Facebook content, and created visual assets.
brand guidelines
brand guidelines
Style Guide
Style Guide
When creating social media content, I continued to use Lotto 6/49's own colors and the Circle STD font it had previously used. The main reason for this was to maintain brand integrity.
When creating social media content, I continued to use Lotto 6/49's own colors and the Circle STD font it had previously used. The main reason for this was to maintain brand integrity.
Content Review Process
Content Review Process
Final Steps
Final Steps
I shared the prepared social media content with the senior designer during meetings. Naturally, feedback and corrections were made at this stage. Following the corrections, we discussed with the copywriters to carefully review the numbers and whether there were any spelling mistakes or corrections needed in the content. After all of these were completed, we shared the social media content with the Lotto6/49 team.
I shared the prepared social media content with the senior designer during meetings. Naturally, feedback and corrections were made at this stage. Following the corrections, we discussed with the copywriters to carefully review the numbers and whether there were any spelling mistakes or corrections needed in the content. After all of these were completed, we shared the social media content with the Lotto6/49 team.
Key Insights
Key Insights
What I have Learned
What I have Learned
This project made me more experienced in social media design. I learned to effectively convey new numbers while maintaining brand integrity. I improved my ability to manage the content creation process by taking feedback into account.
This project made me more experienced in social media design. I learned to effectively convey new numbers while maintaining brand integrity. I improved my ability to manage the content creation process by taking feedback into account.
© Teni Melkonyan 2024. All rights reserved.
Designed by Teni Melkonyan
© Teni Melkonyan 2024. All rights reserved.
Designed by Teni Melkonyan
Lotto 6/49
Lotto 6/49 is a popular lottery game in Canada, played nationwide, including the province of British Columbia.
Social Media Design
Lotto 6/49
Lotto 6/49 is a popular lottery game in Canada, played nationwide, including the province of British Columbia.
Social Media Design
Overview
In this project, we strategically reflected Lotto 6/49's dynamic and weekly changing numbers in our content updates. My experienced design partner, Oleg, and I enriched our social media content by carefully selecting impactful visuals and incorporating striking visual elements from Lotto 6/49's latest video shoots. This approach significantly strengthened BCLC's social media presence, increased brand awareness, and maximized engagement with our target audience.
Challange
The biggest challenge in the project was creating original and interaction-focused designs to effectively convey new prize numbers to users. We focused on the proper placement of visuals and design integrity across Facebook, Instagram stories, posts, and static social media posts.
Info
Agency
Pound & Grain
Year
2023
Tools
Figma
My Role
Social Media, Visual Design
Team
Teni Melkonyan, Oleg Portnoy
Strategy
Collaboration
Following the meetings with the PM and Account Manager, I organized a meeting with senior designer Oleg and the copywriters. In this meeting, we discussed our strategy on how to place the new numbers and copy while maintaining brand integrity.
Preparation
Insight
I reviewed the new visuals and videos sent by Lotto 6/49. Additionally, I examined the social media content previously created for Lotto 6/49 by another designer. This preliminary research equipped me with the necessary background knowledge before starting the design process.
Visuals
Design Process
I prepared frames in Figma according to the official recommendations for Instagram and Facebook. For Instagram, I used the dimensions 1080x1920px and 1080x1080px; for Facebook, 1080x1920px and 1200x630px. This strategy allowed for the easy application of platform-specific content and effective message delivery.
Dynamic Posts
Static Social
Additionally, during the R2 meeting, I indicated the need for changes in static social content for Lotto 6/49. At this stage, I renewed the numbers of the confetti that ensured brand integrity and the Gold Ball-themed Facebook content, and created visual assets.
brand guidelines
Style Guide
When creating social media content, I continued to use Lotto 6/49's own colors and the Circle STD font it had previously used. The main reason for this was to maintain brand integrity.
Content Review Process
Final Steps
I shared the prepared social media content with the senior designer during meetings. Naturally, feedback and corrections were made at this stage. Following the corrections, we discussed with the copywriters to carefully review the numbers and whether there were any spelling mistakes or corrections needed in the content. After all of these were completed, we shared the social media content with the Lotto6/49 team.
Key Insights
What I have Learned
This project made me more experienced in social media design. I learned to effectively convey new numbers while maintaining brand integrity. I improved my ability to manage the content creation process by taking feedback into account.
© Teni Melkonyan 2024. All rights reserved.
Designed by Teni Melkonyan
© Teni Melkonyan 2024. All rights reserved.
Designed by Teni Melkonyan