Social Media Design
Casinos BC
Casinos BC
Casinos BC refers to a group of casinos operating in the province of British Columbia, Canada.
Casinos BC refers to a group of casinos operating in the province of British Columbia, Canada.
Casinos BC refers to a group of casinos operating in the province of British Columbia, Canada.
Overview
Overview
Overview
Overview
I worked on a project where I took on the task of revitalizing Casino BC's social media content and enriching it with new themes. We focused particularly on themes such as a loyalty program, club membership, and dining sections. As a member of the design team, I actively participated in the dining and casino sections, redesigning Casino BC's social media content in Vancouver to align with these themes. During this process, I created creative content that reflected the brand's vision.
I worked on a project where I took on the task of revitalizing Casino BC's social media content and enriching it with new themes. We focused particularly on themes such as a loyalty program, club membership, and dining sections. As a member of the design team, I actively participated in the dining and casino sections, redesigning Casino BC's social media content in Vancouver to align with these themes. During this process, I created creative content that reflected the brand's vision.
I worked on a project where I took on the task of revitalizing Casino BC's social media content and enriching it with new themes. We focused particularly on themes such as a loyalty program, club membership, and dining sections. As a member of the design team, I actively participated in the dining and casino sections, redesigning Casino BC's social media content in Vancouver to align with these themes. During this process, I created creative content that reflected the brand's vision.
I worked on a project where I took on the task of revitalizing Casino BC's social media content and enriching it with new themes. We focused particularly on themes such as a loyalty program, club membership, and dining sections. As a member of the design team, I actively participated in the dining and casino sections, redesigning Casino BC's social media content in Vancouver to align with these themes. During this process, I created creative content that reflected the brand's vision.
Challenge
Challenge
Challenge
Challenge
I encountered difficulties in maintaining brand integrity while creating social media content that combined the casino theme with the meals offered at the casino.
I encountered difficulties in maintaining brand integrity while creating social media content that combined the casino theme with the meals offered at the casino.
I encountered difficulties in maintaining brand integrity while creating social media content that combined the casino theme with the meals offered at the casino.
I encountered difficulties in maintaining brand integrity while creating social media content that combined the casino theme with the meals offered at the casino.
Info
Info
Info
Info
Agency
Pound & Grain
Pound & Grain
Pound & Grain
Year
2023
2023
2023
Tools
Tools
Tools
Tools
Adobe Photoshop, and Figma
Adobe Photoshop, and Figma
Adobe Photoshop, and Figma
My Role
Social Media, Visual Design
Social Media, Visual Design
Social Media, Visual Design
Team
Kateland Clarke - Creative Director
Teni Melkonyan - Designer
Nick Tu - Copywriter
Kateland Clarke - Creative Director
Teni Melkonyan - Designer
Nick Tu - Copywriter
Kateland Clarke - Creative Director
Teni Melkonyan - Designer
Nick Tu - Copywriter
Kateland Clarke - Creative Director
Teni Melkonyan - Designer
Nick Tu - Copywriter
Casinos BC
Casinos BC refers to a group of casinos operating in the province of British Columbia, Canada.
Social Media Design
Strategy
Strategy
Strategy
Strategy
Collaboration
Collaboration
Collaboration
Under the guidance of Senior Designer Kateland, brainstorming sessions were held with copywriters Nick and Grant. We discussed the direction of the project. Although Casino BC wanted to create other themes, my focus was on integrating meals into the dining section of Casino BC. Additionally, Casino BC had a restaurant section, and I received a brief from the senior designer to combine the meals in the casino's restaurant with the casino theme.
Under the guidance of Senior Designer Kateland, brainstorming sessions were held with copywriters Nick and Grant. We discussed the direction of the project. Although Casino BC wanted to create other themes, my focus was on integrating meals into the dining section of Casino BC. Additionally, Casino BC had a restaurant section, and I received a brief from the senior designer to combine the meals in the casino's restaurant with the casino theme.
Under the guidance of Senior Designer Kateland, brainstorming sessions were held with copywriters Nick and Grant. We discussed the direction of the project. Although Casino BC wanted to create other themes, my focus was on integrating meals into the dining section of Casino BC. Additionally, Casino BC had a restaurant section, and I received a brief from the senior designer to combine the meals in the casino's restaurant with the casino theme.
Under the guidance of Senior Designer Kateland, brainstorming sessions were held with copywriters Nick and Grant. We discussed the direction of the project. Although Casino BC wanted to create other themes, my focus was on integrating meals into the dining section of Casino BC. Additionally, Casino BC had a restaurant section, and I received a brief from the senior designer to combine the meals in the casino's restaurant with the casino theme.
Preparation
Preparation
Preparation
Preparation
Inspirations
Inspirations
Inspirations
Inspirations
I started researching because it was a challenging theme, and I created a mood board. I added images reflecting the theme to this mood board and brainstormed on how to bring something to life. This way, some ideas started forming in my mind, and I began designing.
I started researching because it was a challenging theme, and I created a mood board. I added images reflecting the theme to this mood board and brainstormed on how to bring something to life. This way, some ideas started forming in my mind, and I began designing.
I started researching because it was a challenging theme, and I created a mood board. I added images reflecting the theme to this mood board and brainstormed on how to bring something to life. This way, some ideas started forming in my mind, and I began designing.
I started researching because it was a challenging theme, and I created a mood board. I added images reflecting the theme to this mood board and brainstormed on how to bring something to life. This way, some ideas started forming in my mind, and I began designing.
Visuals
Visuals
Visuals
Visuals
Design Process
Design Process
Design Process
Design Process
I created frames in Figma and used Photoshop for visual content for Instagram and Facebook posts. The visuals featured meals mainly from Casino BC's menu, creatively represented with inspirations. For instance, cheeseburgers were depicted with cards, pickles and tomatoes with chips, and pepperonis on noodles and pizza with chips. This ensured brand integrity through the use of Casino BC's colors.
I created frames in Figma and used Photoshop for visual content for Instagram and Facebook posts. The visuals featured meals mainly from Casino BC's menu, creatively represented with inspirations. For instance, cheeseburgers were depicted with cards, pickles and tomatoes with chips, and pepperonis on noodles and pizza with chips. This ensured brand integrity through the use of Casino BC's colors.
I created frames in Figma and used Photoshop for visual content for Instagram and Facebook posts. The visuals featured meals mainly from Casino BC's menu, creatively represented with inspirations. For instance, cheeseburgers were depicted with cards, pickles and tomatoes with chips, and pepperonis on noodles and pizza with chips. This ensured brand integrity through the use of Casino BC's colors.
I created frames in Figma and used Photoshop for visual content for Instagram and Facebook posts. The visuals featured meals mainly from Casino BC's menu, creatively represented with inspirations. For instance, cheeseburgers were depicted with cards, pickles and tomatoes with chips, and pepperonis on noodles and pizza with chips. This ensured brand integrity through the use of Casino BC's colors.
Content Review Process
Content Review Process
Content Review Process
Content Review Process
Final Steps
Final Steps
Final Steps
Final Steps
Finally, I prepared the visuals, with input from the senior designer. I made adjustments based on the feedback received and converted the text provided by the copywriters into content, placing them into social media frames. Subsequently, I converted the frames for delivery and placed them in the client portal.
Finally, I prepared the visuals, with input from the senior designer. I made adjustments based on the feedback received and converted the text provided by the copywriters into content, placing them into social media frames. Subsequently, I converted the frames for delivery and placed them in the client portal.
Finally, I prepared the visuals, with input from the senior designer. I made adjustments based on the feedback received and converted the text provided by the copywriters into content, placing them into social media frames. Subsequently, I converted the frames for delivery and placed them in the client portal.
Finally, I prepared the visuals, with input from the senior designer. I made adjustments based on the feedback received and converted the text provided by the copywriters into content, placing them into social media frames. Subsequently, I converted the frames for delivery and placed them in the client portal.
brand guidelines
brand guidelines
brand guidelines
brand guidelines
Style Guide
Style Guide
Style Guide
Style Guide
When creating social media content for Casino BC, I made sure to adhere to the style guide, thus maintaining brand integrity. As a result, the social media content I created reflected this brand integrity.
When creating social media content for Casino BC, I made sure to adhere to the style guide, thus maintaining brand integrity. As a result, the social media content I created reflected this brand integrity.
When creating social media content for Casino BC, I made sure to adhere to the style guide, thus maintaining brand integrity. As a result, the social media content I created reflected this brand integrity.
When creating social media content for Casino BC, I made sure to adhere to the style guide, thus maintaining brand integrity. As a result, the social media content I created reflected this brand integrity.
Key Insights
Key Insights
Key Insights
Key Insights
What I have Learned
What I have Learned
What I have Learned
What I have Learned
In this project, I learned the significance of harmonizing brand identity across various themes in social media content. Collaborative teamwork taught me to adapt visuals creatively while preserving brand integrity. This experience enhanced my skills in content creation and design coherence.
In this project, I learned the significance of harmonizing brand identity across various themes in social media content. Collaborative teamwork taught me to adapt visuals creatively while preserving brand integrity. This experience enhanced my skills in content creation and design coherence.
In this project, I learned the significance of harmonizing brand identity across various themes in social media content. Collaborative teamwork taught me to adapt visuals creatively while preserving brand integrity. This experience enhanced my skills in content creation and design coherence.
In this project, I learned the significance of harmonizing brand identity across various themes in social media content. Collaborative teamwork taught me to adapt visuals creatively while preserving brand integrity. This experience enhanced my skills in content creation and design coherence.
© Teni Melkonyan 2024. All rights reserved.
Designed by Teni Melkonyan
© Teni Melkonyan 2024. All rights reserved.
Designed by Teni Melkonyan
© Teni Melkonyan 2024. All rights reserved.
Designed by Teni Melkonyan
© Teni Melkonyan 2024. All rights reserved.
Designed by Teni Melkonyan
Overview
I worked on a project where I took on the task of revitalizing Casino BC's social media content and enriching it with new themes. We focused particularly on themes such as a loyalty program, club membership, and dining sections. As a member of the design team, I actively participated in the dining and casino sections, redesigning Casino BC's social media content in Vancouver to align with these themes. During this process, I created creative content that reflected the brand's vision.
Challange
I encountered difficulties in maintaining brand integrity while creating social media content that combined the casino theme with the meals offered at the casino.
Info
Agency
Pound And Grain
Year
2023
Tools
Adobe Photoshop, and Figma
My Role
Social Media, Visual Design
Team
Kateland Clarke - Creative Director
Teni Melkonyan - Designer
Nick Tu - Copywriter
Strategy
Collobration
Under the guidance of Senior Designer Kateland, brainstorming sessions were held with copywriters Nick and Grant. We discussed the direction of the project. Although Casino BC wanted to create other themes, my focus was on integrating meals into the dining section of Casino BC. Additionally, Casino BC had a restaurant section, and I received a brief from the senior designer to combine the meals in the casino's restaurant with the casino theme.
Preparation
Inspirations
I started researching because it was a challenging theme, and I created a mood board. I added images reflecting the theme to this mood board and brainstormed on how to bring something to life. This way, some ideas started forming in my mind, and I began designing.
Visuals
Design Process
I created frames in Figma and used Photoshop for visual content for Instagram and Facebook posts. The visuals featured meals mainly from Casino BC's menu, creatively represented with inspirations. For instance, cheeseburgers were depicted with cards, pickles and tomatoes with chips, and pepperonis on noodles and pizza with chips. This ensured brand integrity through the use of Casino BC's colors.
Content Review Process
Final Steps
Finally, I prepared the visuals, with input from the senior designer. I made adjustments based on the feedback received and converted the text provided by the copywriters into content, placing them into social media frames. Subsequently, I converted the frames for delivery and placed them in the client portal.
brand guidelines
Style Guide
When creating social media content for Casino BC, I made sure to adhere to the style guide, thus maintaining brand integrity. As a result, the social media content I created reflected this brand integrity.
Key Insights
What I have Learned
In this project, I learned the significance of harmonizing brand identity across various themes in social media content. Collaborative teamwork taught me to adapt visuals creatively while preserving brand integrity. This experience enhanced my skills in content creation and design coherence.
© Teni Melkonyan 2024. All rights reserved.
Designed by Teni Melkonyan
© Teni Melkonyan 2024. All rights reserved.
Designed by Teni Melkonyan
Casinos BC
Casinos BC refers to a group of casinos operating in the province of British Columbia, Canada.