Poster Design
Poster Design
Poster Design
Lotto 6/49
Lotto 6/49
Lotto 6/49 is a popular lottery game in Canada, played nationwide, including the province of British Columbia.
Lotto 6/49 is a popular lottery game in Canada, played nationwide, including the province of British Columbia.
Overview
Overview
Overview
Overview
I was asked to start working on creating creative posters ( printable) for Lotto 6/49 to be placed in Toronto's subways and markets. The main goal was to convey new messages to the target audience in a creative way, while preserving the integrity of the Lotto 6/49 brand by using symbols such as goal balls and jackpots to create engaging content. The aim was to attract the attention of the target audience and increase the visibility of the game through these new posters, while also maintaining the integrity of Lotto 6/49.
I was asked to start working on creating creative posters ( printable) for Lotto 6/49 to be placed in Toronto's subways and markets. The main goal was to convey new messages to the target audience in a creative way, while preserving the integrity of the Lotto 6/49 brand by using symbols such as goal balls and jackpots to create engaging content. The aim was to attract the attention of the target audience and increase the visibility of the game through these new posters, while also maintaining the integrity of Lotto 6/49.
I was asked to start working on creating creative posters ( printable) for Lotto 6/49 to be placed in Toronto's subways and markets. The main goal was to convey new messages to the target audience in a creative way, while preserving the integrity of the Lotto 6/49 brand by using symbols such as goal balls and jackpots to create engaging content. The aim was to attract the attention of the target audience and increase the visibility of the game through these new posters, while also maintaining the integrity of Lotto 6/49.
I was asked to start working on creating creative posters ( printable) for Lotto 6/49 to be placed in Toronto's subways and markets. The main goal was to convey new messages to the target audience in a creative way, while preserving the integrity of the Lotto 6/49 brand by using symbols such as goal balls and jackpots to create engaging content. The aim was to attract the attention of the target audience and increase the visibility of the game through these new posters, while also maintaining the integrity of Lotto 6/49.
Challenge
Challenge
Challenge
Challenge
While working on this project, one of the main challenges was maintaining brand integrity and highlighting the golden ball and jackpots on the posters.
While working on this project, one of the main challenges was maintaining brand integrity and highlighting the golden ball and jackpots on the posters.
While working on this project, one of the main challenges was maintaining brand integrity and highlighting the golden ball and jackpots on the posters.
While working on this project, one of the main challenges was maintaining brand integrity and highlighting the golden ball and jackpots on the posters.
Info
Info
Info
Info
Agency
Agency
Agency
Pound & Grain
Pound & Grain
Pound & Grain
Year
Year
Year
2023
2023
2023
Tools
Tools
Tools
Adobe Photoshop
Adobe Photoshop
Adobe Photoshop
My Role
My Role
My Role
Visual Design
Visual Design
Visual Design
Team
Team
Team
Oleg Portnoy-Creative Director
Teni Melkonyan-Designer
Oleg Portnoy-Creative Director
Teni Melkonyan-Designer
Oleg Portnoy-Creative Director
Teni Melkonyan-Designer
Lotto 6/49
Lotto 6/49 is a popular lottery game in Canada, played nationwide, including the province of British Columbia.
Poster Design
Strategy
Strategy
Strategy
Strategy
Collaboration
Collaboration
Collaboration
Oleg, the copywriters, and I organized brainstorming sessions for the poster design, researching past designs and texts. This led to starting work on the posters. However, Oleg and I opted to create different posters, aiming for more creativity while sharing the same goal.
Oleg, the copywriters, and I organized brainstorming sessions for the poster design, researching past designs and texts. This led to starting work on the posters. However, Oleg and I opted to create different posters, aiming for more creativity while sharing the same goal.
Oleg, the copywriters, and I organized brainstorming sessions for the poster design, researching past designs and texts. This led to starting work on the posters. However, Oleg and I opted to create different posters, aiming for more creativity while sharing the same goal.
Oleg, the copywriters, and I organized brainstorming sessions for the poster design, researching past designs and texts. This led to starting work on the posters. However, Oleg and I opted to create different posters, aiming for more creativity while sharing the same goal.
Visuals
Visuals
Visuals
Visuals
Design Process
Design Process
Design Process
Design Process
Before transitioning directly to digital, I first created rough sketches while designing my own creative poster for Lotto 6/49. This allowed me to have preliminary information about the placement of the text, the golden ball, and the BCLC banner, as well as how they would progress hierarchically.
Before transitioning directly to digital, I first created rough sketches while designing my own creative poster for Lotto 6/49. This allowed me to have preliminary information about the placement of the text, the golden ball, and the BCLC banner, as well as how they would progress hierarchically.
Before transitioning directly to digital, I first created rough sketches while designing my own creative poster for Lotto 6/49. This allowed me to have preliminary information about the placement of the text, the golden ball, and the BCLC banner, as well as how they would progress hierarchically.
Before transitioning directly to digital, I first created rough sketches while designing my own creative poster for Lotto 6/49. This allowed me to have preliminary information about the placement of the text, the golden ball, and the BCLC banner, as well as how they would progress hierarchically.
From sketch to digital
From sketch to digital
From sketch to digital
From sketch to digital
Digital Versions
Digital Versions
Digital Versions
Digital Versions
After sharing drafts with Oleg and receiving feedback, I adjusted them. Then, I created digital posters in Photoshop, adding texts from copywriters. These posters creatively featured the golden ball and jackpots to attract the target audience, while maintaining brand integrity with Lotto 6/49's blue color.
After sharing drafts with Oleg and receiving feedback, I adjusted them. Then, I created digital posters in Photoshop, adding texts from copywriters. These posters creatively featured the golden ball and jackpots to attract the target audience, while maintaining brand integrity with Lotto 6/49's blue color.
After sharing drafts with Oleg and receiving feedback, I adjusted them. Then, I created digital posters in Photoshop, adding texts from copywriters. These posters creatively featured the golden ball and jackpots to attract the target audience, while maintaining brand integrity with Lotto 6/49's blue color.
After sharing drafts with Oleg and receiving feedback, I adjusted them. Then, I created digital posters in Photoshop, adding texts from copywriters. These posters creatively featured the golden ball and jackpots to attract the target audience, while maintaining brand integrity with Lotto 6/49's blue color.
Collobrating with others
Collobrating with others
Collobrating with others
Collobrating with others
Feedback
Feedback
Feedback
Feedback
I compiled the digital content I had created into a Google Drive folder and shared it with Oleg and the copywriters for feedback exchange. After receiving feedback, I made adjustments, facilitating faster communication through this Google document.
I compiled the digital content I had created into a Google Drive folder and shared it with Oleg and the copywriters for feedback exchange. After receiving feedback, I made adjustments, facilitating faster communication through this Google document.
I compiled the digital content I had created into a Google Drive folder and shared it with Oleg and the copywriters for feedback exchange. After receiving feedback, I made adjustments, facilitating faster communication through this Google document.
I compiled the digital content I had created into a Google Drive folder and shared it with Oleg and the copywriters for feedback exchange. After receiving feedback, I made adjustments, facilitating faster communication through this Google document.
Ready for Delivery
Ready for Delivery
Ready for Delivery
Ready for Delivery
Selected Posters
Selected Posters
Selected Posters
Selected Posters
After receiving feedback, I organized a meeting with Oleg and the copywriters, and when I heard that I was ready, I converted the posters to CMYK 300 dpi for printing and placed them in the client portal.
After receiving feedback, I organized a meeting with Oleg and the copywriters, and when I heard that I was ready, I converted the posters to CMYK 300 dpi for printing and placed them in the client portal.
After receiving feedback, I organized a meeting with Oleg and the copywriters, and when I heard that I was ready, I converted the posters to CMYK 300 dpi for printing and placed them in the client portal.
After receiving feedback, I organized a meeting with Oleg and the copywriters, and when I heard that I was ready, I converted the posters to CMYK 300 dpi for printing and placed them in the client portal.
Future Directions
Future Directions
Future Directions
Future Directions
Next Steps
Next Steps
Next Steps
Next Steps
At this stage, we awaited feedback from the Lotto 6/49 team regarding the posters we had sent. Based on the feedback received, we continued to discuss possible ways to proceed.
At this stage, we awaited feedback from the Lotto 6/49 team regarding the posters we had sent. Based on the feedback received, we continued to discuss possible ways to proceed.
At this stage, we awaited feedback from the Lotto 6/49 team regarding the posters we had sent. Based on the feedback received, we continued to discuss possible ways to proceed.
At this stage, we awaited feedback from the Lotto 6/49 team regarding the posters we had sent. Based on the feedback received, we continued to discuss possible ways to proceed.
Key Insights
Key Insights
Key Insights
Key Insights
What I have Learned
What I have Learned
What I have Learned
What I have Learned
This experience enhanced my collaborative skills in creative design processes and improved my ability to maintain brand integrity. Through this poster project, I learned how to integrate visual and textual elements to convey appealing and impactful messages to the target audience. Additionally, I grasped the importance of creating imaginative and attention-grabbing designs while preserving brand coherence.
This experience enhanced my collaborative skills in creative design processes and improved my ability to maintain brand integrity. Through this poster project, I learned how to integrate visual and textual elements to convey appealing and impactful messages to the target audience. Additionally, I grasped the importance of creating imaginative and attention-grabbing designs while preserving brand coherence.
This experience enhanced my collaborative skills in creative design processes and improved my ability to maintain brand integrity. Through this poster project, I learned how to integrate visual and textual elements to convey appealing and impactful messages to the target audience. Additionally, I grasped the importance of creating imaginative and attention-grabbing designs while preserving brand coherence.
This experience enhanced my collaborative skills in creative design processes and improved my ability to maintain brand integrity. Through this poster project, I learned how to integrate visual and textual elements to convey appealing and impactful messages to the target audience. Additionally, I grasped the importance of creating imaginative and attention-grabbing designs while preserving brand coherence.
© Teni Melkonyan 2024. All rights reserved.
Designed by Teni Melkonyan
© Teni Melkonyan 2024. All rights reserved.
Designed by Teni Melkonyan
© Teni Melkonyan 2024. All rights reserved.
Designed by Teni Melkonyan
© Teni Melkonyan 2024. All rights reserved.
Designed by Teni Melkonyan
Lotto 6/49
Lotto 6/49 is a popular lottery game in Canada, played nationwide, including the province of British Columbia.
Poster Design
Lotto 6/49
Lotto 6/49 is a popular lottery game in Canada, played nationwide, including the province of British Columbia.
Poster Design
Overview
I was asked to start working on creating creative posters ( printable) for Lotto 6/49 to be placed in Toronto's subways and markets. The main goal was to convey new messages to the target audience in a creative way, while preserving the integrity of the Lotto 6/49 brand by using symbols such as goal balls and jackpots to create engaging content. The aim was to attract the attention of the target audience and increase the visibility of the game through these new posters, while also maintaining the integrity of Lotto 6/49.
Challange
While working on this project, one of the main challenges was maintaining brand integrity and highlighting the golden ball and jackpots on the posters.
Info
Agency
Pound & Grain
Year
2023
Tools
Adobe Photoshop
My Role
Visual Design
Team
Oleg Portnoy-Creative Director
Teni Melkonyan-Designer
Strategy
Collaboration
Oleg, the copywriters, and I organized brainstorming sessions for the poster design, researching past designs and texts. This led to starting work on the posters. However, Oleg and I opted to create different posters, aiming for more creativity while sharing the same goal.
Visuals
Design Process
Before transitioning directly to digital, I first created rough sketches while designing my own creative poster for Lotto 6/49. This allowed me to have preliminary information about the placement of the text, the golden ball, and the BCLC banner, as well as how they would progress hierarchically.
From sketch to digital
Digital Versions
After sharing drafts with Oleg and receiving feedback, I adjusted them. Then, I created digital posters in Photoshop, adding texts from copywriters. These posters creatively featured the golden ball and jackpots to attract the target audience, while maintaining brand integrity with Lotto 6/49's blue color.
Collobrating with others
Feedback
I compiled the digital content I had created into a Google Drive folder and shared it with Oleg and the copywriters for feedback exchange. After receiving feedback, I made adjustments, facilitating faster communication through this Google document.
Ready for Delivery
Selected Posters
After receiving feedback, I organized a meeting with Oleg and the copywriters, and when I heard that I was ready, I converted the posters to CMYK 300 dpi for printing and placed them in the client portal.
Future Directions
Next Steps
At this stage, we awaited feedback from the Lotto 6/49 team regarding the posters we had sent. Based on the feedback received, we continued to discuss possible ways to proceed.
Key Insights
What I have Learned
This experience enhanced my collaborative skills in creative design processes and improved my ability to maintain brand integrity. Through this poster project, I learned how to integrate visual and textual elements to convey appealing and impactful messages to the target audience. Additionally, I grasped the importance of creating imaginative and attention-grabbing designs while preserving brand coherence.
© Teni Melkonyan 2024. All rights reserved.
Designed by Teni Melkonyan
© Teni Melkonyan 2024. All rights reserved.
Designed by Teni Melkonyan