Social Media Design
Social Media Design
Spam
Hormel Foods' Spam, a globally recognized and iconic brand, offers canned cooked meat, primarily pork and ham.
Hormel Foods' Spam, a globally recognized and iconic brand, offers canned cooked meat, primarily pork and ham.
Overview
Overview
Overview
Overview
SPAM, a canned meat product brand produced by Hormel Foods Corporation. I enhanced and updated both new and past social media content. I focused particularly on Awareness and Conversion strategies in these contents. Additionally, I prepared social media content for TikTok, Instagram, and Facebook for SPAM's new product, Maple Spam. Throughout this process, I actively participated and maintained communication as both Art Director and Copywriter.
SPAM, a canned meat product brand produced by Hormel Foods Corporation. I enhanced and updated both new and past social media content. I focused particularly on Awareness and Conversion strategies in these contents. Additionally, I prepared social media content for TikTok, Instagram, and Facebook for SPAM's new product, Maple Spam. Throughout this process, I actively participated and maintained communication as both Art Director and Copywriter.
SPAM, a canned meat product brand produced by Hormel Foods Corporation. I enhanced and updated both new and past social media content. I focused particularly on Awareness and Conversion strategies in these contents. Additionally, I prepared social media content for TikTok, Instagram, and Facebook for SPAM's new product, Maple Spam. Throughout this process, I actively participated and maintained communication as both Art Director and Copywriter.
SPAM, a canned meat product brand produced by Hormel Foods Corporation. I enhanced and updated both new and past social media content. I focused particularly on Awareness and Conversion strategies in these contents. Additionally, I prepared social media content for TikTok, Instagram, and Facebook for SPAM's new product, Maple Spam. Throughout this process, I actively participated and maintained communication as both Art Director and Copywriter.
Challenge
Challenge
Challenge
Challenge
While working on this project, one of the main challenges was maintaining brand integrity and introduce new products to users on social media with the right message.
While working on this project, one of the main challenges was maintaining brand integrity and introduce new products to users on social media with the right message.
While working on this project, one of the main challenges was maintaining brand integrity and introduce new products to users on social media with the right message
While working on this project, one of the main challenges was maintaining brand integrity and introduce new products to users on social media with the right message
Info
Info
Info
Info
Agency
Pound & Grain
Pound & Grain
Pound & Grain
Year
2023
2023
2023
Tools
Figma
Figma
Figma
My Role
Social Media, Visual Design
Social Media, Visual Design
Social Media, Visual Design
Team
Sara Smart - Art Director
Teni Melkonyan - Designer
Olivia Peltier - Copywriter
Sara Smart - Art Director
Teni Melkonyan - Designer
Olivia Peltier - Copywriter
Sara Smart - Art Director
Teni Melkonyan - Designer
Olivia Peltier - Copywriter
Spam
Hormel Foods' Spam, a globally recognized and iconic brand, offers canned cooked meat, primarily pork and ham.
Social Media Design
Strategy
Strategy
Strategy
Strategy
Collaboration
Collaboration
Collaboration
At the start of our project, I organized strategic meetings with Group Account Director, Art Director Sara Smart, and Copywriter Olivia Peltier. I planned and implemented how to create Awareness and Conversion-focused social media content for both new and old SPAM products. These discussions helped me determine our design direction and action plan.
At the start of our project, I organized strategic meetings with Group Account Director, Art Director Sara Smart, and Copywriter Olivia Peltier. I planned and implemented how to create Awareness and Conversion-focused social media content for both new and old SPAM products. These discussions helped me determine our design direction and action plan.
At the start of our project, I organized strategic meetings with Group Account Director, Art Director Sara Smart, and Copywriter Olivia Peltier. I planned and implemented how to create Awareness and Conversion-focused social media content for both new and old SPAM products. These discussions helped me determine our design direction and action plan.
At the start of our project, I organized strategic meetings with Group Account Director, Art Director Sara Smart, and Copywriter Olivia Peltier. I planned and implemented how to create Awareness and Conversion-focused social media content for both new and old SPAM products. These discussions helped me determine our design direction and action plan.
Preparation
Preparation
Preparation
Preparation
Insight
Insight
Insight
Insight
Before beginning the design process, I drew inspiration from visuals provided by SPAM and my acquired knowledge. By selecting the most compelling visuals and reviewing previously used ones, I gained insights into how they could be utilized on social media.
Before beginning the design process, I drew inspiration from visuals provided by SPAM and my acquired knowledge. By selecting the most compelling visuals and reviewing previously used ones, I gained insights into how they could be utilized on social media.
Before beginning the design process, I drew inspiration from visuals provided by SPAM and my acquired knowledge. By selecting the most compelling visuals and reviewing previously used ones, I gained insights into how they could be utilized on social media.
Before beginning the design process, I drew inspiration from visuals provided by SPAM and my acquired knowledge. By selecting the most compelling visuals and reviewing previously used ones, I gained insights into how they could be utilized on social media.
Engagement
Engagement
Engagement
Engagement
Awareness
Awareness
Awareness
Awareness
I created content for Facebook, Instagram, and TikTok for both new and old products, emphasizing the Awareness strategy. I paid close attention to details like spam cans to enhance brand recognition and devised new headlines while maintaining brand integrity.
I created content for Facebook, Instagram, and TikTok for both new and old products, emphasizing the Awareness strategy. I paid close attention to details like spam cans to enhance brand recognition and devised new headlines while maintaining brand integrity.
I created content for Facebook, Instagram, and TikTok for both new and old products, emphasizing the Awareness strategy. I paid close attention to details like spam cans to enhance brand recognition and devised new headlines while maintaining brand integrity.
I created content for Facebook, Instagram, and TikTok for both new and old products, emphasizing the Awareness strategy. I paid close attention to details like spam cans to enhance brand recognition and devised new headlines while maintaining brand integrity.
Action
Action
Action
Action
Conversions
Conversions
Conversions
Conversions
After establishing the Awareness strategy, I shifted focus to increasing conversions. I crafted content for Facebook, Instagram, and TikTok, encouraging conversions with a proactive approach. My aim was to boost conversions by motivating customers to take real actions.
After establishing the Awareness strategy, I shifted focus to increasing conversions. I crafted content for Facebook, Instagram, and TikTok, encouraging conversions with a proactive approach. My aim was to boost conversions by motivating customers to take real actions.
After establishing the Awareness strategy, I shifted focus to increasing conversions. I crafted content for Facebook, Instagram, and TikTok, encouraging conversions with a proactive approach. My aim was to boost conversions by motivating customers to take real actions.
After establishing the Awareness strategy, I shifted focus to increasing conversions. I crafted content for Facebook, Instagram, and TikTok, encouraging conversions with a proactive approach. My aim was to boost conversions by motivating customers to take real actions.
brand guidelines
brand guidelines
brand guidelines
brand guidelines
Style Guide
Style Guide
Style Guide
Style Guide
By adhering to the Spam style guide, I crafted content consistent with the brand identity in terms of text, fonts, frames, and colors. This not only strengthened brand recognition but also aimed to capture followers' attention and increase engagement.
By adhering to the Spam style guide, I crafted content consistent with the brand identity in terms of text, fonts, frames, and colors. This not only strengthened brand recognition but also aimed to capture followers' attention and increase engagement.
By adhering to the Spam style guide, I crafted content consistent with the brand identity in terms of text, fonts, frames, and colors. This not only strengthened brand recognition but also aimed to capture followers' attention and increase engagement.
By adhering to the Spam style guide, I crafted content consistent with the brand identity in terms of text, fonts, frames, and colors. This not only strengthened brand recognition but also aimed to capture followers' attention and increase engagement.
Key Insights
Key Insights
Key Insights
Key Insights
What I have Learned
What I have Learned
What I have Learned
What I have Learned
During this process, I became more proficient in strategic planning. Additionally, I developed collaboration and effective communication skills by working with different departments. I learned to enhance my creative thinking skills and draw inspiration during the design process. I improved my content creation skills while maintaining brand integrity. Furthermore, I developed the ability to evaluate the effectiveness of strategies by analyzing data. Lastly, I learned to strengthen brand identity by creating content that adheres to style guides.
During this process, I became more proficient in strategic planning. Additionally, I developed collaboration and effective communication skills by working with different departments. I learned to enhance my creative thinking skills and draw inspiration during the design process. I improved my content creation skills while maintaining brand integrity. Furthermore, I developed the ability to evaluate the effectiveness of strategies by analyzing data. Lastly, I learned to strengthen brand identity by creating content that adheres to style guides.
During this process, I became more proficient in strategic planning. Additionally, I developed collaboration and effective communication skills by working with different departments. I learned to enhance my creative thinking skills and draw inspiration during the design process. I improved my content creation skills while maintaining brand integrity. Furthermore, I developed the ability to evaluate the effectiveness of strategies by analyzing data. Lastly, I learned to strengthen brand identity by creating content that adheres to style guides.
During this process, I became more proficient in strategic planning. Additionally, I developed collaboration and effective communication skills by working with different departments. I learned to enhance my creative thinking skills and draw inspiration during the design process. I improved my content creation skills while maintaining brand integrity. Furthermore, I developed the ability to evaluate the effectiveness of strategies by analyzing data. Lastly, I learned to strengthen brand identity by creating content that adheres to style guides.
© Teni Melkonyan 2024. All rights reserved.
Designed by Teni Melkonyan
© Teni Melkonyan 2024. All rights reserved.
Designed by Teni Melkonyan
© Teni Melkonyan 2024. All rights reserved.
Designed by Teni Melkonyan
© Teni Melkonyan 2024. All rights reserved.
Designed by Teni Melkonyan
Spam
Hormel Foods' Spam, a globally recognized and iconic brand, offers canned cooked meat, primarily pork and ham.
Social Media Design
Spam
Hormel Foods' Spam, a globally recognized and iconic brand, offers canned cooked meat, primarily pork and ham.
Social Media Design
Overview
SPAM, a canned meat product brand produced by Hormel Foods Corporation. I enhanced and updated both new and past social media content. I focused particularly on Awareness and Conversion strategies in these contents. Additionally, I prepared social media content for TikTok, Instagram, and Facebook for SPAM's new product, Maple Spam. Throughout this process, I actively participated and maintained communication as both Art Director and Copywriter.
Challange
While working on this project, one of the main challenges was maintaining brand integrity and introduce new products to users on social media with the right message
Info
Agency
Marks, part of SGS & Co
Year
2024
Tools
Adobe Illustrator
My Role
Social Media, Visual Design
Team
Sara Smart - Art Director
Teni Melkonyan - Designer
Olivia Peltier - Copywriter
Strategy
Collaboration
At the start of our project, I organized strategic meetings with Group Account Director, Art Director Sara Smart, and Copywriter Olivia Peltier. I planned and implemented how to create Awareness and Conversion-focused social media content for both new and old SPAM products. These discussions helped me determine our design direction and action plan.
Preparation
Insight
Before beginning the design process, I drew inspiration from visuals provided by SPAM and my acquired knowledge. By selecting the most compelling visuals and reviewing previously used ones, I gained insights into how they could be utilized on social media.
Engagement
Awareness
I created content for Facebook, Instagram, and TikTok for both new and old products, emphasizing the Awareness strategy. I paid close attention to details like spam cans to enhance brand recognition and devised new headlines while maintaining brand integrity.
Action
Conversions
After establishing the Awareness strategy, I shifted focus to increasing conversions. I crafted content for Facebook, Instagram, and TikTok, encouraging conversions with a proactive approach. My aim was to boost conversions by motivating customers to take real actions.
brand guidelines
Style Guide
By adhering to the Spam style guide, I crafted content consistent with the brand identity in terms of text, fonts, frames, and colors. This not only strengthened brand recognition but also aimed to capture followers' attention and increase engagement.
Key Insights
What I have Learned
During this process, I became more proficient in strategic planning. Additionally, I developed collaboration and effective communication skills by working with different departments. I learned to enhance my creative thinking skills and draw inspiration during the design process. I improved my content creation skills while maintaining brand integrity. Furthermore, I developed the ability to evaluate the effectiveness of strategies by analyzing data. Lastly, I learned to strengthen brand identity by creating content that adheres to style guides.
© Teni Melkonyan 2024. All rights reserved.
Designed by Teni Melkonyan
© Teni Melkonyan 2024. All rights reserved.
Designed by Teni Melkonyan